Promo of the Week: Joseph D.R. OLeary

Promotional materials are essential for photographers of all disciplines. Each week we feature an outstanding promo based on its design, cleverness, and ability to accurately reflect the photographer’s aesthetic. 

Photographer: Joseph D.R. OLeary
Designer: Joseph!

We were thrilled to receive our copy of Joseph D.R. OLeary’s first monograph Of Beards and Men. A graphic designer by day, OLeary specializes in print media, so it’s no surprise that his postcards are just as stunning as the book they advertise. The large postcard was developed to promote the kickstarter project (now successfully funded). It mimics the style of the book’s cover the back contains information on how to donate to the campaign. Each business card has a different portrait on the front and are made of the same heavy stock as the postcards.  Sleek and stylish (just like Beards), each item works together for clever cross-promotion.

We were thrilled to receive our copy of Joseph D.R. OLeary’s first monograph Of Beards and Men. A graphic designer by day, OLeary specializes in print media, so it’s no surprise that his postcards are just as stunning as the book they advertise. The large postcard was developed to promote the kickstarter project (now successfully funded). It mimics the style of the book’s cover the back contains information on how to donate to the campaign. Each business card has a different portrait on the front and are made of the same heavy stock as the postcards.  Sleek and stylish (just like Beards), each item works together for clever cross-promotion.

Want to have your promo featured? Mail your promotional materials along with your name and the name of the designer (if applicable) to:

The Kiernan Gallery, 23B W. Washington St., Lexington, VA 24450