Promo of the Week: Troy Litten

Promotional materials are essential for photographers of all disciplines. Each week we feature an outstanding promo based on its design, cleverness, and ability to accurately reflect the photographer’s aesthetic.

Photographer: Troy Litten
Designer: Troy

Postcards are a common promotional tool for photographers, often used as exhibition invitations and leave-behinds. Troy Litten’s cards go beyond the traditional art uses. By having the cards as real postcards from real places, they are twice as effective in engaging new audiences with his work. This set of 30 postcards, published by Chronicle Books, contains a different image from Litten’s travels on each card. Litten’s logo and contact information is prominently featured on the back in perfectly suited typography The bold colors and harsh flash give the cards a 60’s feel, reminiscent of a time when travel was rare and postcards were the most common means of communication.

Postcards are a common promotional tool for photographers, often used as exhibition invitations and leave-behinds. Troy Litten’s cards go beyond the traditional art uses. By having the cards as real postcards from real places, they are twice as effective in engaging new audiences with his work. This set of 30 postcards, published by Chronicle Books, contains a different image from Litten’s travels on each card. Litten’s logo and contact information is prominently featured on the back in perfectly suited typography The bold colors and harsh flash give the cards a 60’s feel, reminiscent of a time when travel was rare and postcards were the most common means of communication.


Want to have your promo featured? Mail your promotional materials along with your name and the name of the designer (if applicable) to:

The Kiernan Gallery, 23B W. Washington St., Lexington, VA 24450