Promo of the Week: Heather Evans Smith

Promotional materials are essential for photographers of all disciplines. Each week we feature an outstanding promo based on its design, cleverness, and ability to accurately reflect the photographer’s aesthetic.

 

Photographer: Heather Evans Smith
Designer: Heather

We love the look and natural texture of these note cards, but the real gem here is the logo. Designed by Heather herself, it is a perfect reflection of her work; vintage-inspired, feminine, and classic. The silhouette is easily readable and the graphic quality of the cutout works in any size or color scheme. The key motif is cleverly repeated as a physical object that ties the cards together.

We love the look and natural texture of these note cards, but the real gem here is the logo. Designed by Heather herself, it is a perfect reflection of her work; vintage-inspired, feminine, and classic. The silhouette is easily readable and the graphic quality of the cutout works in any size or color scheme. The key motif is cleverly repeated as a physical object that ties the cards together.

 Want to have your promo featured? Mail your promotional materials along with your name and the name of the designer (if applicable) to:

The Kiernan Gallery, 23B W. Washington St., Lexington, VA 24450