Promo of the Week: Alyssa Salomon

Promotional materials are essential for photographers of all disciplines. Each week we feature an outstanding promo based on its design, cleverness, and ability to accurately reflect the photographer’s aesthetic.

Photographer: Alyssa Salomon
Designer: Michael Harl

Due to its tactile nature, alternative process photography often struggles to be accurately reproduced on screen and in print materials. Overcoming these challenges, Alyssa Salomon’s trifold booklet does justice to her original prints. While it would be impossible to replicate their unique quality, this wonderful promo presents her artwork with the intimacy of an artist book and without the commercial slickness of a traditional brochure. Salomon’s contact information is easy to find on the cover, yet is incorporated into the photographs like text on the cover of a novel. The smart trifold design allows a for dynamic look with both vertical and horizontal images.

Due to its tactile nature, alternative process photography often struggles to be accurately reproduced on screen and in print materials. Overcoming these challenges, Alyssa Salomon’s trifold booklet does justice to her original prints. While it would be impossible to replicate their unique quality, this wonderful promo presents her artwork with the intimacy of an artist book and without the commercial slickness of a traditional brochure. Salomon’s contact information is easy to find on the cover, yet is incorporated into the photographs like text on the cover of a novel. The smart trifold design allows a for dynamic look with both vertical and horizontal images.

Want to have your promo featured? Mail your promotional materials along with your name and the name of the designer (if applicable) to:

The Kiernan Gallery, 23B W. Washington St., Lexington, VA 24450