Promo of the Week: Open to Interpretation
Promotional materials are essential for photographers of all disciplines. Each week we feature an outstanding promo based on its design, cleverness, and ability to accurately reflect the photographer’s aesthetic.
Institution: Open to Interpretation
Featured Image: Heidi Lender
Designer: Joseph D.R. OLeary
.We receive many show cards throughout the year. Often, their journey with the postal service causes them to arrive battered. The book publisher Open to Interpretation used excellent cardstock for their invitation that held up well. This postcard serves both as an invitation to an exhibition as well as an announcement of their book release. Featuring the green bar at the right works well with the color pallet of the book’s cover image by Heidi Lender. The typography is sleek and unobtrusive, conveying the important information in a stylish manner.
Want to have your promo featured? Mail your promotional materials along with your name and the name of the designer (if applicable) to:
The Kiernan Gallery, 23B W. Washington St., Lexington, VA 24450